GovindJee's Journey: Since 1954 in Jaipur

GovindJee began in 1954 in Jaipur as a small family-run shop built on traditional Indian flavours, personal service and honest craftsmanship. Over seven decades later, that same approach still shapes everything we make.

Where It Began

What started as a family-run shop in Jaipur has grown into a family food business serving customers through our Jaipur stores and online across India. Our approach has stayed simple throughout: select ingredients carefully, prepare each batch with attention, and pack every product responsibly.

Our Mission: Eat Good Any Time

That's the idea behind everything we make — bringing together familiar Indian flavours and thoughtful choices for everyday snacking, family occasions, festive celebrations and gifting.

Our Two Jaipur Stores

• Vijay Stores – Choti Chopad (since 1954) — our original family retail legacy in Jaipur's old city, at Kotwali Khanda, Choti Chopad.
• Jeeyo – Shyam Nagar — a neighbourhood destination for snacks, gifting and grocery at D-84, Jan Path, Shyam Nagar, Jaipur.

Visit our Store Locator page for addresses, timings and directions.

What We Make

Our range spans roasted snacks and namkeen, millet snacks, chips and sticks, dry fruits, nuts and seeds, mukhwas, handmade cookies, falahari products, atta and daliya, gajak and chikki, and gift packs — all built on careful ingredient selection, attentive preparation and hygienic packing.

Explore the full range at govindjee.store, or come visit us in Jaipur.